KRAZY KOREAN BURGERS

It may seem crazy to fix it when it ain’t broken, but I’ve Koreanized burgers and thrown in some pancetta to boot. Since pancetta is pork belly and a beloved cut in Korea, it just seemed to make sense. To me, at least. Sometimes you have to take these risks to come up with something phenomenal.

Pancetta can vary greatly in saltiness. If your pancetta isn’t very salty, sprinkle some extra salt on the patties before cooking. Like most burgers, this one is good with chips, but instead of the typical potato variety, try Lotus Root Chips.

Ingredients

SERVES 4

  • 3 small cloves garlic
  • 1 (1 cm/1⁄2 in) knob fresh ginger, peeled
  • 115 g (4 oz) thinly sliced pancetta, roughly chopped and kept cold
  • 1⁄2 small white onion, roughly chopped
  • 1 tbsp gochugaru (Korean chilli flakes)
  • 4 tsp doenjang (Korean soya bean paste)
  • 4 tsp gochujang (Korean chilli paste)
  • 2 tsp sugar
  • 1⁄2 tsp freshly ground black pepper
  • 700 g (11⁄2 lb) minced beef chuck
  • 2 tbsp soda water, chilled
  • 1 tsp roasted sesame seeds
  • 1 tbsp vegetable oil
  • Sea salt (optional)

To Serve

 

Method

  1. With the motor running, drop the garlic and ginger into a food processor and process until finely chopped. Add the pancetta and pulse until finely chopped. Add the onion, chilli flakes, soya bean paste, chilli paste, sugar and pepper, and process until fairly smooth. Set the pancetta mixture aside.
  2. Crumble the beef into a large bowl. Add the soda water, sesame seeds and pancetta mixture and mix together with your hands, being careful not to overwork the mixture. Form it into four patties, each 2.5 cm (1 in) thick and 10 cm (4 in) wide. Make a depression in the centre of each patty, as burgers tend to rise in the middle during cooking. This will help them come out flat. If not cooking immediately, cover the patties and refrigerate.
  3. In a large frying pan, heat the oil over a medium-high heat. Lightly season the burgers with salt, if necessary. Put them in the pan depression-side up and cook for about 7 minutes, flipping halfway through, until browned and cooked through.
  4. Meanwhile, heat a two-burner griddle/stove-top grill pan or frying pan over a medium-high heat. Spread both sides of the buns with the butter and cook cut-side down for a minute until lightly toasted. If working in batches, toast the bottom buns first. Transfer to individual plates.
  5. Put a burger on each bottom bun and top with lettuce and then the cucumber kimchi. Smear some Korean ketchup and doenjang mayonnaise on the top buns and place on the burgers. Secure with a bamboo skewer or long toothpick, if you like, and serve immediately.

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Social media

@judyjoochef Instagram profile imageDid you know Koreans prefer to raw fish totally differently than Japan? 🍣🇰🇷

In Korea, it’s called hoe (회, pronounced hwe) — sliced thinner, eaten straight from the ocean, and traditionally dipped in spicy-sweet chojang (gochujang + vinegar) instead of soy sauce+ wasabi. Sometimes even wrapped in lettuce with garlic + perilla for that bold Korean flavor. 🌶️🥬

🇰🇷 Korean Hwe vs. Japanese Sashimi

•⁠ ⁠Texture: Koreans prefer raw fish firm + chewy (served right after it’s caught in the rigor mortis stage). Japanese sushi leans tender + buttery after resting and aging.
•⁠ ⁠Freshness: Hwe is all about immediacy — caught, sliced, and served for that bouncy bite.
•⁠ ⁠Fish: Korea favors lean white fish like fluke (gwang-eo) + sea bream (domi). Japan prizes fatty tuna (toro) + salmon (sake). 
•⁠ ⁠Flavor: More chewing = more flavor release. Koreans prize this sweet, deep taste that develops as you chew. Sashimi melts on the tongue.

This prized chewiness even has its own word: 쫄깃쫄깃 (jjolgit-jjolgit) — that springy bite Koreans love in raw fish, rice cakes (tteok), and noodles (jjolmyeon).

At Seoul’s famous Noryangjin Fish Market, you’ll find it all: delicate flounder, whole grilled mackerel, fiery stews, and even live octopus (sannakji). 🐙

And when fish is served whole, head to tail, it’s more than flavor — it’s a symbol of prosperity and unity, especially at New Year. 🎎✨

Pick your team:
🍣 Raw Hoe with Chojang
🔥 Grilled Mackerel
🐟Canned Tuna in Kimbap 

Drop your choice in the comments ⬇️ 

#JudyJoo #KoreanCuisine #KoreanFoodCulture #Hoe #Hwe #NoryangjinMarket #WholeFish #SeafoodLovers #TasteOfKorea #FoodieTravel #ViralEats #HiddenGemsKorea #쫄깃쫄깃17 hours ago via Instagram
@judyjoochef Instagram profile imageWelcome back to K-Viral Kitchen — where Korea’s most iconic bites get the @judyjoochef treatment. 

Chungmu Kimbap — a seaside classic with a spicy Seoul revival. 🐙🍚🔥

This minimalist rice roll hails from the fishing town of Chungmu, where it started as a humble lunchbox from a wife to her husband at sea. 

Today, it’s a cult favorite for good reason: no filling in the roll, but all the flavor on the side. 

🍚 Baby rice rolls brushed with sesame oil
 🔥 Spicy-sweet pickled radish salad
 🐙 Marinated squid + tender fish cakes
 🌿 Finished with chives, scallions, and sesame seeds

It’s bold, briny, and balanced — with heart and heat in every bite. 

📍 Ingredients via @koreafoodsuk 
 💄 Glam by @jonesroadbeauty & @justbobbidotcom
 👩🏻‍🍳 Pro tip: Give your squid a quick ice bath after blanching — it keeps the texture just right.

💬 Comment “CHUNGMU” and I’ll DM you the full recipe
 📌 Save this for your next flavor adventure
 👯‍♀️ Tag someone who’d be all over this spicy seafood platter 

#KviralKitchen #ChungmuKimbap #JudyJoo #JudyJooChef #KoreanStreetFood #RiceRolls #SpicySquid #DanmujiSalad #DishesThatBrokeTheInternet #EasyKoreanRecipe #ViralKoreanFood #KRecipeReel #CoastalKoreaEats #ChefApproved #SeafoodSnacks #SeoulEats #TongyeongClassic #WomenInFood1 day ago via Instagram
@judyjoochef Instagram profile imageIt was a pleasure sharing my story with Bella Wu for her project “Out of the Shadows”, which spotlights women forging their own paths.

From engineering, to finance, to reinventing myself through the kitchen, food media, and television — my journey has always come back to joy, authenticity, and embracing both wins and failures. 

Today, success feels quieter: peace, the people I love, and the simple things beyond the spotlight.

And, I’m so proud of Bella — Even while still in high school, she has already founded evermorehues, a sustainable candle company that supports female entrepreneurs. Her creativity and drive at such a young age are truly inspiring.

Thank you Bella and the @outoftheshadows.bw community for sharing my story. 💛

#OutOfTheShadows #WomenInLeadership #AuthenticJourney #KoreanFood #JudyJoo #KQuick #KoreanFoodMadeSimple #SeoulBird #KoreanCuisine #Korea #Korean2 days ago via Instagram
@judyjoochef Instagram profile imagePart of my K-Quick Recipe Series — quick, bold Korean dishes from my newest cookbook!
Savory. Earthy. Umami heaven 🍲🔥

My comfort stew of choice — loaded with tofu, courgette, potatoes, and spicy chilies. Serve it with rice or next to a sizzling BBQ spread.

I make this warming little stew on repeat—it’s a bubbling bowl of comfort that’s as nourishing as it is bold. I always sneak in extra tofu (my fave!), and if you can get your hands on Korean zucchini, do it—they’re sweeter, crunchier, and totally up the game. Trust me, this one’s a hug in a bowl with serious flavor cred.

Comment Umami for the recipe.

Save this for your cozy night rotation 🍲🔥

💡: @samsunguk
 🛒: @koreafoodsuk
 📚: K-Quick — From my latest cookbook, K-Quick — link in bio if you want the full collection!

@quartobooksuk @quartobooksus @whitelionpublishing
#JudyJoo #JudyJooChef #KQuick #KoreanRecipes #KoreanSoulFood #SamsungUK #SamsungKitchen #KoreanCooking #Korea #Seoulplaza #DoenjangJjigae #KoreanStew #Umami #tofustew5 days ago via Instagram
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