About Judy Joo

Judy Joo is a Korean-American chef, restaurateur, writer, entrepreneur, and television personality. She is the author of two best-selling cookery books and an accomplished writer, published in national periodicals including Forbes Travel Guide, The Financial Times, OK! Magazine, National Geographic, The Guardian and more. You can read Judy’s articles here.

Leading expert in Korean cuisine

Considered as the leading expert in Korean cooking in the West, Judy celebrates and showcases Korea’s cuisine for its distinctive and vibrant flavours, colours, and heritage. She achieves this through her television series Korean Food Made Simple (Cooking Channel USA and Food Network worldwide, S1 & S2) and her regular appearances on various shows globally, such as Today Show, Wendy Williams, The Talk, Saturday Kitchen and Cooking With the Stars. Furthermore, Judy claimed the title of first female Iron Chef UK and second worldwide.

Following a degree at Columbia University in Engineering, and a career on Wall Street, Judy enrolled at the French Culinary Institute in New York (now known as the International Culinary Center), where she received her Grand Diplome in Pastry. Judy worked for SAVEURmagazine as an editorial and test kitchen assistant. She also founded and managed Harvest Time in Harlem, the first inner-city Slow Food in Schools program.

London move

A move to London led Judy Joo to Gordon Ramsay’s restaurants, where she worked in his flagship kitchens: Restaurant Gordon Ramsay, Maze, Claridge’s, Pétrus, and Boxwood Café. She has also staged in internationally renowned restaurants including Heston Blumenthal’s The Fat Duck in Bray, David Thompson’s Nahm in Bangkok, and Thomas Keller’s The French Laundry in California. Judy then went on to become the Executive Chef at London’s prestigious Playboy Club.

In 2014- alongside chef Andrew Hales- Judy opened her first restaurant: Jinjuu. Lauded as London’s premier modern Korean venue, Jinjuu was inspired by nostalgic flavours of her childhood, and focused on contemporary Korean cooking, with a multicultural twist. After successfully handing Jinjuu over to new owners, she teamed up again in 2019 with Andrew Hales to create Seoul Bird, a fast-casual Korean Fried Chicken concept. You can find out more about Seoul Bird here.

Having battled through three male-dominated arenas: engineering, finance and the hospitality industry, Judy attributes her success to challenging her boundaries and welcoming the unease of living outside her comfort zone. Her captivating fearlessness and tenacity are inspiring to all that cross her path, and can be viewed at Columbia University’s Graduation Ceremony 2018.

 

 

Social media

@judyjoochef Instagram profile imageEvery stall has a story — and every face has fed a city. 🥬🌶️🐟

For me, Korean markets have always been the heartbeat of the cuisine. Everywhere you look, there’s movement and life: women neatly packing bundles of vegetables, bottling golden sesame oil, and scooping out rich gochujang and doenjang. A few steps away, fruit sellers stack seasonal peaches and vibrant melons beside piles of fresh greens. Down the row, fishmongers expertly fillet the day’s catch, while others build mountains of fiery red chilis — and sometimes, you’ll even spot a vendor catching a quick nap between customers.

After the Korean War, women known as ajummas (아줌마) became the backbone of these markets. They weren’t just selling food — they were feeding families, supporting communities, and keeping traditions alive during some of the country’s hardest years. Alongside them, men worked as butchers, fishermen, and produce sellers — roles often passed down through families, keeping skills alive from one generation to the next.

Even now, in the age of supermarkets and delivery apps, these markets endure. People come not just for the freshest fish or the ripest fruit — but for the trust, the stories, and the familiar faces that keep them coming back.

That, to me, is the true magic of Korea’s markets: the people who bring them to life every single day. ❤️

@visitkorea.uk 🇰🇷
#JudyJoo #JudyJooChef #KoreanFood #TasteOfKorea #KoreanCulture #KoreaTravel #FacesOfTheMarket #MarketLife #StreetFood #WomenInFood #ChefsOfInstagram #AsianFoodLover #FoodieReels #SeoulEats #VisitKorea #SeoulMarket #KoreanCuisine #EatTheWorld #FoodieAdventures #GlobalFoodie4 days ago via Instagram
@judyjoochef Instagram profile imagePart of my K-Quick Recipe Series — quick, bold Korean dishes from my newest cookbook!

Zingy. Crunchy. Instant gratification kimchi 🥬💫

This fresh kimchi is bright and bold — no fermentation time required. A perfect sidekick to your BBQ lineup or banchan spread. 

Make it once, crave it every day.

My mom used to whip up this vibrant little number every sweltering summer. I can still picture her—elbow-deep in a giant blue plastic tub, wearing those signature Korean hot-pink rubber gloves, tossing cabbage like a pro. This salad packs a punch that could wake up even the laziest heatwave afternoon. 

Find the recipe below — perfect for your next BBQ 🥬

💡: @samsunguk 
 🛒: @koreafoodsuk 
 📚: K-Quick — From my latest cookbook, K-Quick — link in bio if you want the full collection!

#AD

@quartobooksuk @quartobooksus @whitelionpublishing
#JudyJoo #JudyJooChef #KQuick #KoreanRecipes #KoreanSoulFood #SamsungUK #SamsungKitchen #KoreanCooking #Korea #Seoulplaza #QuickKimchi #Geotjeori #CabbageSalad #Kimchi #FreshKimchi

Fresh Cabbage Kimchi Salad (Baechu Geotjeori)

Ingredients (Serves 2–3):
• 1kg (2lb) baechu (Chinese leaf/Napa cabbage)
• 1 tbsp coarse sea or kosher salt
• 25g (¼ cup) gochugaru (Korean chilli flakes)
• 1 tbsp caster sugar
• 1 tbsp saeu-jeot (salted shrimp), or to taste 
• 1 tbsp fish sauce, or to taste 
• 1 tbsp grated garlic
• ½ brown onion, thinly sliced (5mm / ¼in)
• 3 spring onions, halved lengthwise & cut into 5cm (2in) pieces
To Serve:
• Drizzle of roasted sesame oil (optional)

Method:
1️⃣ Trim the base of the cabbage, wash thoroughly, discard wilted leaves, and cut into ~5cm (2in) pieces.
2️⃣ Place cabbage in a colander over a bowl. Toss with salt and let sit 10 min.
3️⃣ Meanwhile, in a separate bowl, mix gochugaru, sugar, saeu-jeot, fish sauce, and garlic.
4️⃣ After 10 min, drain any liquid from the cabbage.
5️⃣ Add the sauce mixture, onion, and spring onions. Toss well.
6️⃣ Drizzle with sesame oil (if using) and serve immediately.5 days ago via Instagram
@judyjoochef Instagram profile imageRolling into K-Viral Kitchen with a protein packed glow-up: Chamchi (Tuna) Keto-Gimbap @judyjoochef style 🥢💛 

No rice, no problem — this keto-friendly roll swaps steamed rice for silky egg crepe (jidan), and still delivers all the flavor of a classic gimbap — a genius hack that’s gone viral in Korea.  

Here’s what’s inside:

🍳 Paper-thin egg strips
 🥒 Salted fresh cucumber + sautéed sweet carrot
 🐟 Creamy tuna mayo 
 🥬 Pickled tangy radish + herby perilla leaves (if you’ve got it!)
 🌿 Wrapped in seaweed and brushed with nutty sesame oil for that glossy finish

Low-carb, big flavor. A lunchbox hero turned meal-prep MVP. 

📍 Ingredients via @koreafoodsuk 
 💄 Glam by @jonesroadbeauty & @justbobbidotcom 
 👩🏻‍🍳 Pro tip: Oil your knife for that picture-perfect slice.

💬 Comment “KETO” and I’ll DM you the recipe!
 📌 Save this for your next lunch idea
 👯‍♀️ Tag a friend who’s always on the clean-eating grind 

#KviralKitchen #KetoGimbap #ChamchiGimbap #LowCarbEats #KoreanFoodRemix #TunaMayoRoll #RiceFreeGimbap #HealthyKoreanFood #EasyKoreanRecipe #MealPrepGoals #EggCrepeRolls #DishesThatBrokeTheInternet #JudyJoo #JudyJooChef #QuickHealthyMeals #GimbapGlowUp #savethisrecipe2 weeks ago via Instagram
@judyjoochef Instagram profile imagePart of my K-Quick Recipe Series — quick, bold Korean dishes from my newest cookbook!

Chewy. Spicy & Sweet. Saucy. Seoul in a bowl 🥢💥

My version of this totally viral dish brings the heat with gochujang, gochugaru, and a deep dashi base. Add fish cakes, eggs, and scallions — or keep it veg, add some tofu, and let the sauce shine. 

I have so many late-night memories of devouring this dish on the streets of Seoul—post-clubbing, slightly disheveled, and very hungry. The plates came wrapped in plastic bags for quick clean-up, chopsticks replaced with humble toothpicks. My friends and I would huddle around, jostling for bites, skewering those chewy rice cakes and smacking our way through like it was the best thing we’d ever eaten. (Spoiler: it was.) 

How do you tteokbokki? Drop your favorite add-ins below 🔥👇

Drop a comment below for the recipe!

💡: @samsunguk 
 🛒: @koreafoodsuk 
 📚: K-Quick — From my latest cookbook, K-Quick — link in bio if you want the full collection!

#AD
@quartobooksuk @quartobooksus @whitelionpublishing 
#JudyJoo #JudyJooChef #KQuick #KoreanRecipes #KoreanSoulFood #SamsungUK #SamsungKitchen #KoreanCooking #Korea #Seoulplaza #Tteokbokki #SpicyRiceCakes #KoreanStreetFood #Gochujang #EasyKoreanRecipes #KoreanFoodTok #QuickRecipes #seoulplaza2 weeks ago via Instagram
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