Bulgogi French Dip (Korean Dip)

NYC is in the middle of a French dip love affair — and my Korean twist is here to stir the pot. Think salty, sweet, juicy beef bulgogi stuffed into crusty bread, swiped with savory ssamjang, oozy melted provolone, crowned with kimchi, and dunked into a umami packed bulgogi jus. While Salt Hank’s prime-rib French dip has TikTok in a chokehold and Hillstone’s is still the gold standard, this mash-up brings all the cozy comfort with a bold, Seoulful punch.

Ingredients

Serves 2
Prep time: 30 minutes | Total time: 45 minutes

Bulgogi Beef: 

  • 500g  (1 lbs) thin-sliced bulgogi beef, ribeye, or sirloin, trimmed

  • ½ cup (160g) soy sauce 

  • 1½  small (170g or 1.5 cup) Asian pear, peeled and cored 

  • 3 tsp (18g) garlic, grated 

  • 1-in piece (62g, 4 Tbsp) ginger, grated 

  • 1 ½ (22g) Tbsp roasted sesame oil   

  • 1½  (18g) Tbsp light brown sugar  

  • 1 ½ (16g) Tbsp soju or sake 

  • 1 ½ (22g) Tbsp fish sauce or anchovy sauce  

  • 2 ½ (37g) Tbsp mirin 

  • 1 (200g) yellow onion, thinly sliced   

Ssamjang:

  • 5 Tbsp (100g) doenjang, Korean soy bean paste 

  • 2 ½ Tbsp (50g) gochujang, Korean chili paste 

  • 1 stalk (15g) green onion, green and white parts, finely chopped 

  • 2 Tbsp (26g) grated yellow onion 

  • 1 tsp (6g) garlic, grated 

  • 1 Tbsp (15g) mirin 

  • 1 tsp (15g) caster sugar 

  • 1 Tbsp (8g) roasted sesame seeds 

  • 2 tsp (30g) roasted sesame oil 

Assembly:

  • 2 crusty sandwich rolls or baguette sections

  • 2 Tbsp (30g) salted butter 

  • 6 slices provolone cheese

  • 1 Tbsp (9g) roasted sesame seeds  

  • 30g Cabbage kimchi 

  • 30g Cucumber kimchi 

 

Method

  1. First make the bulgogi beef. If using whole steaks, freeze for 1 hour or until partially frozen, then slice into thin ¼-inch (0.5 cm) strips. In a food processor, blend soy sauce, pear, garlic, ginger, sesame oil, sugar, soju, fish sauce, mirin, and a good few grinds of black pepper until smooth. Place beef and sliced onion in a resealable bag or container, and pour over just enough marinade to coat generously, and massage gently ensuring all of the beef is covered. Pour the remaining marinade into a sauce pan, set aside. Place the beef in the fridge and allow it to marinate for 30 minutes or overnight.  
  2. Meanwhile make the Ssamjang: In a small bowl, mix the gochujang, doenjang, green onion, yellow onion, garlic, mirin, sugar, roasted sesame seeds, and roasted sesame oil together until smooth. Set aside.
  3. Heat a non-stick frying pan, flat griddle, or speciality bulgogi pan over high heat until smoking hot. Tip in the marinated beef, onions, and all of the marinade in the pan. Cook the bulgogi beef, about 2 to 3 minutes, flipping often until just cooked through. Using tongs remove the beef and onions from the pan and place on a plate. Set aside in a warm place. Tip any remaining juice from the pan into the sauce pan containing the rest of the marinade. Whisk together and place the sauce pan over medium heat, bring to a boil, and then turn off the heat.  Allow to cool slightly, and taste, season with salt and pepper, as you like.  Keep in a warm place. 
  4. Preheat the oven to 300F/150C.
  5. Cut the bread lengthwise, splitting them open, and spread with butter on both sides. Place a few cheese slices on top of the buttered side.  Place the bread, cheese side up, on a tray lined with foil, and into a preheated oven and toast until golden brown and the butter and cheese is fully melted. Remove from the oven.  Spoon one side of the bread generously with ssamjang, pile on the hot bulgogi and onions, sprinkle with roasted sesame seeds, and top with kimchi and cucumber kimchi. Serve immediately with a side bowl bulgogi jus for dipping. Devour! 

Browse all recipes

Social media

@judyjoochef Instagram profile imageImpala, Soho. From @super8restaurants , the team behind Kiln and Brat — you already know the pedigree. What you don’t expect is just how far the menu travels: North African, Mediterranean, shiso, wood fire, oxtail. Chef @meedu_saad is doing something genuinely singular here, and the room feels like it knows it. Go hungry, ask your server what to order, and surrender to it.
#Impala #SohoLondon #LondonEats #LondonRestaurants #UKFoodie LondonFoodScene8 hours ago via Instagram
@judyjoochef Instagram profile imageEvery summer, Chesterton Polo at Hurlingham Park is one of those dates I simply refuse to miss. Quintessentially British, utterly glamorous, and honestly — I haven’t the faintest idea about the rules, but who cares? The thundering hooves, the mallet swings, the collective gasp of the crowd… it’s pure electricity, even to a complete polo novice like me.

And the food? Chef’s kiss. The afternoon tea and scones alone are worth the ticket.

Did you know that polo is one of the oldest team sports in the world — first played in Persia over 2,500 years ago as military training for the king’s elite cavalry? Thousands of warriors, one ball. Somehow it evolved into this gorgeous, sun-drenched afternoon with scones. I’d say that’s progress. 🐴

Thank you to the wonderful @polointhepark team for having me — see you on the lawn again next year! 

#polo #london #polointhepark5 days ago via Instagram
@judyjoochef Instagram profile imageToday we’re making bulgogi, the K-BBQ dish that started so many people’s love affair with Korean food. And honestly? Once you make it at home, you’ll never look back. 
Quick fun fact: bulgogi literally translates to “fire meat” — bul (fire) + gogi (meat). Its roots trace all the way back to dish called “maekjeok”, seasoned beef skewers grilled over open flames during the Goguryeo era, more than 2,000 years ago. So when you’re cooking this, you’re cooking history. No wonder it’s such a beloved gateway into Korean cuisine.
Here’s how to make it:
Start with thinly sliced Korean-style bulgogi beef — you can grab it pre-sliced at any Korean grocery store (this is the move, trust me).
For the marinade, throw garlic, ginger, Asian pear, soy sauce, anchovy sauce, sesame oil, mirin, soju, sugar, and a crack of black pepper into a food processor and blitz until silky smooth. The pear is the secret weapon — it tenderizes the meat AND adds a gorgeous natural sweetness. ✨
Pour the marinade into a zip-top bag with the beef, give it a good massage, and let those flavors really sink in.
Heat your griddle or pan until SCREAMING hot, then sear the bulgogi until edges are charred. That caramelization = flavor.
I love serving this the proper, authentic way — with ssam (lettuce wraps), a scoop of warm rice, a smear of ssamjang, loaded with bulgogi, and then topped with pickled radish. Wrap it all up, pop the whole thing in your mouth in one bite (yes, the whole thing!), and thank me later. 

Find this recipe and more in my latest book, K-Quick!
Tag a friend you’d share a bulgogi wrap with! 
Thank you @samsunguk @samsung
Ingredients:  Thank you @koreafoodsuk
GLAM:  Thank you @jonesroadbeauty @justbobbidotcom1 week ago via Instagram
@judyjoochef Instagram profile imageThey said I didn’t look like a chef. I said, “ Watch me feed Madison Square Garden and Citi Field!” 🍗

And with the @nyknicks in the NBA Finals, MSG has never been louder — or better fed. 
There’s something deeply satisfying about 20,000 New Yorkers eating Korean fried chicken while cheering on their team. That’s the Seoul Bird dream, right there.

So honored to be featured in @womanaroundtown, sharing a little of my story — from Columbia engineering grad to Wall Street, to walking away from it all to go to culinary school (my parents were horrified), to cooking at Michelin-starred kitchens, to becoming the first female Iron Chef UK. 

None of it was the plan. All of it was worth it.

Seoul Bird was born from a love of Korean street food — and a belief that it deserved a global stage. From London to New York, we’re just getting started.

And yes — there’s a new book (my 4th!) coming in Nov— “Mukja: Let’s Eat!”
Head to WomanAroundTown.com for the full interview. 
Go Knicks!
#Mukja #NYKnicks #NYCFood #KoreanFood #cheflife1 week ago via Instagram
Loading