Bulgogi French Dip (Korean Dip)

NYC is in the middle of a French dip love affair — and my Korean twist is here to stir the pot. Think salty, sweet, juicy beef bulgogi stuffed into crusty bread, swiped with savory ssamjang, oozy melted provolone, crowned with kimchi, and dunked into a umami packed bulgogi jus. While Salt Hank’s prime-rib French dip has TikTok in a chokehold and Hillstone’s is still the gold standard, this mash-up brings all the cozy comfort with a bold, Seoulful punch.

Ingredients

Serves 2
Prep time: 30 minutes | Total time: 45 minutes

Bulgogi Beef: 

  • 500g  (1 lbs) thin-sliced bulgogi beef, ribeye, or sirloin, trimmed

  • ½ cup (160g) soy sauce 

  • 1½  small (170g or 1.5 cup) Asian pear, peeled and cored 

  • 3 tsp (18g) garlic, grated 

  • 1-in piece (62g, 4 Tbsp) ginger, grated 

  • 1 ½ (22g) Tbsp roasted sesame oil   

  • 1½  (18g) Tbsp light brown sugar  

  • 1 ½ (16g) Tbsp soju or sake 

  • 1 ½ (22g) Tbsp fish sauce or anchovy sauce  

  • 2 ½ (37g) Tbsp mirin 

  • 1 (200g) yellow onion, thinly sliced   

Ssamjang:

  • 5 Tbsp (100g) doenjang, Korean soy bean paste 

  • 2 ½ Tbsp (50g) gochujang, Korean chili paste 

  • 1 stalk (15g) green onion, green and white parts, finely chopped 

  • 2 Tbsp (26g) grated yellow onion 

  • 1 tsp (6g) garlic, grated 

  • 1 Tbsp (15g) mirin 

  • 1 tsp (15g) caster sugar 

  • 1 Tbsp (8g) roasted sesame seeds 

  • 2 tsp (30g) roasted sesame oil 

Assembly:

  • 2 crusty sandwich rolls or baguette sections

  • 2 Tbsp (30g) salted butter 

  • 6 slices provolone cheese

  • 1 Tbsp (9g) roasted sesame seeds  

  • 30g Cabbage kimchi 

  • 30g Cucumber kimchi 

 

Method

  1. First make the bulgogi beef. If using whole steaks, freeze for 1 hour or until partially frozen, then slice into thin ¼-inch (0.5 cm) strips. In a food processor, blend soy sauce, pear, garlic, ginger, sesame oil, sugar, soju, fish sauce, mirin, and a good few grinds of black pepper until smooth. Place beef and sliced onion in a resealable bag or container, and pour over just enough marinade to coat generously, and massage gently ensuring all of the beef is covered. Pour the remaining marinade into a sauce pan, set aside. Place the beef in the fridge and allow it to marinate for 30 minutes or overnight.  
  2. Meanwhile make the Ssamjang: In a small bowl, mix the gochujang, doenjang, green onion, yellow onion, garlic, mirin, sugar, roasted sesame seeds, and roasted sesame oil together until smooth. Set aside.
  3. Heat a non-stick frying pan, flat griddle, or speciality bulgogi pan over high heat until smoking hot. Tip in the marinated beef, onions, and all of the marinade in the pan. Cook the bulgogi beef, about 2 to 3 minutes, flipping often until just cooked through. Using tongs remove the beef and onions from the pan and place on a plate. Set aside in a warm place. Tip any remaining juice from the pan into the sauce pan containing the rest of the marinade. Whisk together and place the sauce pan over medium heat, bring to a boil, and then turn off the heat.  Allow to cool slightly, and taste, season with salt and pepper, as you like.  Keep in a warm place. 
  4. Preheat the oven to 300F/150C.
  5. Cut the bread lengthwise, splitting them open, and spread with butter on both sides. Place a few cheese slices on top of the buttered side.  Place the bread, cheese side up, on a tray lined with foil, and into a preheated oven and toast until golden brown and the butter and cheese is fully melted. Remove from the oven.  Spoon one side of the bread generously with ssamjang, pile on the hot bulgogi and onions, sprinkle with roasted sesame seeds, and top with kimchi and cucumber kimchi. Serve immediately with a side bowl bulgogi jus for dipping. Devour! 

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@judyjoochef Instagram profile imageHonored to be part of @Bloomberg’s Women Who Lead: Shaping the Future of Food panel in London for International Women’s Day.

A meaningful conversation on the future of food and the role women play in shaping, leading, and redefining the industry every day.  And, a bit of a full circle moment coming back to the Bberg offices as a speaker....deja vu to my days working on Wall Street. 

Grateful to Ruth David for leading such an inspiring discussion, Kate Krader @kkrader for her vision and curation, and so honored to share the stage with my dear friend and powerhouse @asmakhanlondon and the amazing @yaroslavamalkova.

A powerful group of women shaping the future of food. 💙

Thank you @bloomberg for having me.
The last image is a screen grab from 2011 when I was the second most viewed person on Bberg.  Hysterical! 

#InternationalWomensMonth #WomenWhoLead #WomenInFood #FoodIndustry2 days ago via Instagram
@judyjoochef Instagram profile imageJust a little more from the final chapter of my South American adventure—Argentina. 🇦🇷

I wrapped the trip in the dazzling, delicious swirl that is Buenos Aires, a city I’ve loved for years and happily return to whenever I can. It has that irresistible European elegance—one minute you feel like you’re strolling through the south of France, the next like you’ve wandered onto a sunny piazza in Italy. Add world-class wine, legendary beef, and a dining scene buzzing with energy, and you’ve got a city that knows exactly how to live well.

This time, I slipped just outside the city for a proper gaucho moment at Estancia La Bamba de Areco. @relaischateaux The estancia feels like stepping into an old Argentine novel—sweeping pampas, whispering eucalyptus trees, wide verandas made for long glasses of Malbec, and rooms filled with beautiful equestrian antiques. And the horses—magnificent polo horses grazing across the fields like living sculptures.

Of course, the highlight was an authentic asado: flames crackling, smoky ribbons of beef slowly caramelizing over the grill, and that unmistakable perfume of wood smoke and sizzling fat drifting through the air. Pure Argentine magic.

Back in Buenos Aires, the meat pilgrimage continued with a spectacular feast at Corte Charcutería @cortecharcuteria and Corte Comedor @cortecomedor. These places are legendary for a reason. The rooms buzz with hungry diners—some still rolling in with suitcases in hand, clearly making this their very first stop in BA—and after one bite, you understand why.

Every cut was juicy, deeply flavorful, and impossibly tender. And the charcuterie? Absolutely brilliant. The kind that makes you pause mid-bite and appreciate the craft, patience, and passion behind it. @juanfrantula 

Buenos Aires, you seductive city—you had me at the first glass of Malbec and the first perfectly charred slice of beef. And yes, I’ll absolutely be back for more. 🍷🥩✨ A special thanks to @cazenove_and_loyd @beckyfenn87 for arranging it all!1 week ago via Instagram
@judyjoochef Instagram profile image🔥 The first-round battles continue on @foodnetwork’s Tournament of Champions VII.

@guyfieri returns with four more intense sudden-death matchups as @chefnininguyen faces off against @chef.joe.sasto, @chefkleeokc battles @chefadamgreenberg, and @chef_rescigno takes on Michelin-starred @cheftentori.

In the final showdown of the night, another mystery culinary icon is revealed to face qualifier winner @katsujitanabe.👀

Tune in Sunday, March 8 at 8pm ET.

Had so much fun judging alongside the amazing @chefantonia & @roccodispirito.

Thank you @rebeccavallance for my denim suit and @toryburch for my blouse. 🙏🙏❤️❤️

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@judyjoochef Instagram profile imageMore from my South America adventure ✨ After Peru, we headed to Argentina and Brazil to finally see Iguazu Falls—a place I’ve been quietly (okay, obsessively) dreaming about for years. One of the New Seven Wonders of Nature, and the world’s largest waterfall system, Iguazu is made up of more than 275 cascades plunging up to 82 meters on the Argentina–Brazil border. And in rainy season? The water volume can swell to 7.5 times its usual flow—up to 3.4 million gallons every second. Translation: every other waterfall now feels like a kitchen tap.

Seeing Iguazu in person was jaw-dropping, humbling, and wildly emotional. Truly one of the most extraordinary natural sights I’ve ever experienced—and absolutely worthy of a prime spot on everyone’s bucket list. Do both sides if you can: Argentina immerses you inside the falls, while Brazil gives you sweeping panoramas—and private boat and helicopter tours you can’t do on the Argentine side.

We stayed at the exceptional Awasi Iguazú @awasiexperience (a longtime favorite since Patagonia, and yes—another Relais & Châteaux gem). Awasi’s bespoke approach is next level: your own private guide and vehicle, daily excursions tailored exactly to what you want, plus private after-hours access to the park and train to Devil’s Throat—meaning we experienced the falls without the crowds. Absolute magic.

Evenings were spent dining outdoors on an open terrace, listening to the jungle’s nightly symphony—birds, frogs, cicadas all chiming in. The food was fantastic, the atmosphere unforgettable, and I even spotted my very first toucan in the wild. Pure joy.

Huge thank you to Cazenove+Lloyd @cazenove_and_loyd for seamlessly handling every detail of the journey—and special gratitude to @beckyfenn87 for saving the day when our flights were canceled and rerouted with calm, grace, and superhero efficiency.

The music for this reel is from The Mission, filmed on location at the falls and starring Robert De Niro and Jeremy Irons. The score—by the legendary Ennio Morricone—has long been one of my favorites, and hearing it while standing before those falls felt perfectly, powerfully full-circle.
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